5 Steps to a Powerful Digital Marketing Strategy

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5 Steps to a Powerful #DigitalMarketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

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Facts Digital Marketing for 2017

04:52:00 Unknown 9 Comments


#DigitalMarketing  #bestdigitalmarketing #ideobiz

It’s gotten to the point where I don’t believe any of them, and find myself ignoring all of them, which is probably not the greatest approach. So what do we do?

We need facts. Since Google’s algorithm changes every 7 hours, thriving online is always going to be a moving target, so hard facts are a rarity. And oftentimes, what was a hard fact yesterday is old news today, and doesn’t even apply anymore.

So in the spirit of finding something actually helpful to you and your digital marketing efforts, let’s get into a few facts that we do know, and see how they might apply to you:


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10 benefits of Email Marketing

03:29:00 Unknown 12 Comments


10 benefits of #emailmarketing


Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as vital marketing tool.






10. Low-cost

One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.


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Are you Missing Out on the Benefits of Local Search?

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A Guide to #GooglePlaces
Are you Missing Out on the Benefits of Local Search?

Local Search has been incorporated into the results of #Google and #Bing for some time now as a method of segmenting search results for users looking for a business based on its location.

The aim of local search is to provide a search user with a selection of businesses near-by without the need to visit many different websites to find the locations or get contact information.

I still find that some business owners have not claimed their listing, and some that have at least put their business on the map have not filled out their profile or business details enough to have a chance against their competitors.

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25 Best Ways to Grow Your Social Media Presence

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25 Best Ways to Grow Your Social Media Presence
#ideobiz #socialmedia

When it comes to social media, everyone wants in on the action. #Facebook, #Twitter, #Instagram, #Pinterest, and Google Plus are all highly active social media networks.

Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.

Grow Your Social Media Presence the Right Way

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.




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What is an ALT Tag in #Emailmarketing?

22:30:00 Unknown 28 Comments

The #Email #Marketing Superhero: ALT Tag

An ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead.
ALT tags are important for the following reasons:

  1. When an email client doesn’t automatically download images, ALT text gets your message across to the email recipient. In instances when you emails rely heavily on images, ALT tags come in handy.
  2. In the unfortunate situation where images cannot load due to a bad connection (or alien invasion), ALT tags come in to save the day just like your favorite childhood superhero to provide some context.
  3. One word: opportunity. Do you like missing opportunities? Me neither. ALT tags can be used to further entice an open, and if you don’t use them, you might just miss out.
Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Even though these images are blocked, it clearly says “Leveraging Psychology in Digital Marketing,” making it clear to the recipient what we’re offering.


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How To Understand Your Website Traffic Sources

04:37:00 Unknown 6 Comments


#digitalmarketing #websitedesign
If you want to be successful at something, you have to do your research. Getting ahead of the competition requires diligence and hard work, and building a website is no different. Creating the most effective marketing strategies means knowing what kind of content your viewers most enjoy.

To evaluate this target audience, it’s important to determine where they’re coming from.
 

Understanding Different Website Traffic Sources Website traffic source information is divided into three basic categories: direct, referring, and search engine. 


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13 Ways To Increase Open Rates Of Your #EmailMarketing Campaign

00:51:00 Unknown 6 Comments


#EmailMarketing is proven to be one of the best marketing system today. All you need to do is to create a list of subscribers email ID and send emails to promote your product.
Now, you have been working very hard to collect email IDs of a reasonable number of subscribers so as to send your e-mail campaign to them. But, what if most of the subscribers you are sending the campaign to do not open your email? What if they delete the mail without even opening it?
What will you do in such situations?
If you are looking answers to these questions, these
points will help you mitigate the situations and
increase your open rates exponentially----

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70+ Must Have Jquery Tutorials

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70+ Must Have #JqueryTutorials Ideobiz Solutions

Today we have assembled an awesome collection of some wicked jQuery tutorials from around the Web. We have confident that these #webdesign and #webdevelopment tutorials will arm you with all the necessary techniques in-order to achieve those latest #webdesign trends.

Lastly, it’s been an amazing 7 days and we are confident that these tutorials will arm you with all the latest tips and tricks to help you in evolving your design creations. Enjoy!

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Make Money by Learning #DigitalMarketing

01:08:00 Unknown 5 Comments

Learning #Digital Marketing, Best #digitalmarketing company in Lucknow


It is cheering to know that there are legitimate jobs available online for people who want to work online. On Up work a freelancing website alone there are over a million people across the world earning a lot of money online. Most of these individuals have developed skills that are useful for clients in the current business situation. Digital Marketing is the hottest career trend which is bound to grow with the world getting digitized each and every day.

The Internet has lighted the entrepreneurial spirit around the world. Not only big brands with huge budgets but individuals with innovative ideas want to maximize returns from the web. Big businesses want talented digital marketing individuals who can help them build a brand online. There is a huge talent gap hungry for guys who are experts in #digitalmarketing.


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5 Questions to Improve your #Digitalmarketing

03:44:00 Unknown 3 Comments


Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn't working.

Those quickest to identify the latest developments and implement them in their #marketingstrategies have the strongest potential to convert their vision into a real brand.

Ask these five questions to overcome your digital marketing challenges:


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Wishing you a very happy Holi 2017.

23:10:00 Unknown 0 Comments



Bright colours, water balloons, lavish gujiyas and melodious songs are the ingredients of perfect Holi. Wish you a very happy and wonderful Holi.


#ideobiz

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14 Ways You Can Use Google Analytics To Improve Your Website

22:33:00 Unknown 12 Comments



Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there.

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Why is the Appearance of your #Blog so Important?

02:16:00 Unknown 3 Comments

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Why is the Appearance of your #Blog so Important?


If you have a blog that you’ve been working on for some time and are pretty proud of the posts you write and share, then first of all…congratulations! That’s obviously a huge success in terms of blogging, and means you’re halfway to ultimate #blogging success.


Second of all, however, now you have got your blog up and running in terms of it producing great content, it might be time to take some time to look at the visual side of things, and ask yourself; ‘how does my blog actually look?’



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How to keep your Audience Engaged during an online presentation

03:34:00 Unknown 1 Comments


http://ideobiz.co/best-digital-marketing-company-in-Lucknow-India

When you are presenting online, maintaining your audience’s attention presents a unique set of challenges. What often works in in-person presentations – FASTER, BIGGER, LOUDER! – doesn’t always translate to a virtual audience

where the name of the game is Engagement.

Understanding how to keep your audience engaged, and working with the challenges of the medium and the technology, requires some strategic but necessary adjustments in the design and delivery of your online presentation.

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A step-by-step #SEO #Tutorial for beginners

23:16:00 Unknown 0 Comments



A step-by-step #SEO #Tutorial for beginners

#SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional #SEO to do it, nor will it be hard to start ranking for well-picked key terms.

Of all the channels we’ll be discussing, #SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called #SEO consultants who actually don’t know what they’re doing.

#SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.




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