Showing posts with label #digitalmarketing. Show all posts

5 Steps to a Powerful Digital Marketing Strategy


5 Steps to a Powerful #DigitalMarketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

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10 benefits of Email Marketing


10 benefits of #emailmarketing


Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as vital marketing tool.






10. Low-cost

One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.


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What is an ALT Tag in #Emailmarketing?

The #Email #Marketing Superhero: ALT Tag

An ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead.
ALT tags are important for the following reasons:

  1. When an email client doesn’t automatically download images, ALT text gets your message across to the email recipient. In instances when you emails rely heavily on images, ALT tags come in handy.
  2. In the unfortunate situation where images cannot load due to a bad connection (or alien invasion), ALT tags come in to save the day just like your favorite childhood superhero to provide some context.
  3. One word: opportunity. Do you like missing opportunities? Me neither. ALT tags can be used to further entice an open, and if you don’t use them, you might just miss out.
Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Even though these images are blocked, it clearly says “Leveraging Psychology in Digital Marketing,” making it clear to the recipient what we’re offering.


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Make Money by Learning #DigitalMarketing

Learning #Digital Marketing, Best #digitalmarketing company in Lucknow


It is cheering to know that there are legitimate jobs available online for people who want to work online. On Up work a freelancing website alone there are over a million people across the world earning a lot of money online. Most of these individuals have developed skills that are useful for clients in the current business situation. Digital Marketing is the hottest career trend which is bound to grow with the world getting digitized each and every day.

The Internet has lighted the entrepreneurial spirit around the world. Not only big brands with huge budgets but individuals with innovative ideas want to maximize returns from the web. Big businesses want talented digital marketing individuals who can help them build a brand online. There is a huge talent gap hungry for guys who are experts in #digitalmarketing.


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5 Questions to Improve your #Digitalmarketing


Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn't working.

Those quickest to identify the latest developments and implement them in their #marketingstrategies have the strongest potential to convert their vision into a real brand.

Ask these five questions to overcome your digital marketing challenges:


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What is marketing automation?

What is marketing automation?
And how it can work for your business?



Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses.