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5 Steps to a Powerful Digital Marketing Strategy


5 Steps to a Powerful #DigitalMarketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

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What is an ALT Tag in #Emailmarketing?

The #Email #Marketing Superhero: ALT Tag

An ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead.
ALT tags are important for the following reasons:

  1. When an email client doesn’t automatically download images, ALT text gets your message across to the email recipient. In instances when you emails rely heavily on images, ALT tags come in handy.
  2. In the unfortunate situation where images cannot load due to a bad connection (or alien invasion), ALT tags come in to save the day just like your favorite childhood superhero to provide some context.
  3. One word: opportunity. Do you like missing opportunities? Me neither. ALT tags can be used to further entice an open, and if you don’t use them, you might just miss out.
Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Even though these images are blocked, it clearly says “Leveraging Psychology in Digital Marketing,” making it clear to the recipient what we’re offering.


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13 Ways To Increase Open Rates Of Your #EmailMarketing Campaign


#EmailMarketing is proven to be one of the best marketing system today. All you need to do is to create a list of subscribers email ID and send emails to promote your product.
Now, you have been working very hard to collect email IDs of a reasonable number of subscribers so as to send your e-mail campaign to them. But, what if most of the subscribers you are sending the campaign to do not open your email? What if they delete the mail without even opening it?
What will you do in such situations?
If you are looking answers to these questions, these
points will help you mitigate the situations and
increase your open rates exponentially----

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14 Ways You Can Use Google Analytics To Improve Your Website



Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there.

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Why is the Appearance of your #Blog so Important?

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Why is the Appearance of your #Blog so Important?


If you have a blog that you’ve been working on for some time and are pretty proud of the posts you write and share, then first of all…congratulations! That’s obviously a huge success in terms of blogging, and means you’re halfway to ultimate #blogging success.


Second of all, however, now you have got your blog up and running in terms of it producing great content, it might be time to take some time to look at the visual side of things, and ask yourself; ‘how does my blog actually look?’



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What is marketing automation?

What is marketing automation?
And how it can work for your business?



Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses.